Instagram Marketing: How do you create great content for Instagram?
1. What is social media strategy?
a. Intro to strategy vs tactics
b. Intro to different popular social media platforms such as Facebook, IG, Twitter and Youtube
2. Types of content that are appealing on IG and Facebook
a. Looking at some case studies of influencers as well as small businesses
3. How do I decide on a tone of voice / personal style?
a. Align personal aesthetic with popular content pillars
4. What is content planning? How do I do it?
5. How do I grow my Instagram/Facebook page?
Workshop Presenter: Vera Mao
Having launched Kisses, Vera in Dec 2010, Vera Mao has more than 5 years of experience in blogging and has since developed a keen eye for storytelling through styling and photography. She travels to fashion weeks in Asia frequently and has a keen understanding of the social media habits of people in the Southeast Asia region.
Her passion in producing quality content and writing capacity has led her to be featured on various platforms. Besides that,Vera has also worked with several international and local brands such as Adidas, SK-II, Sephora and Revolve, to promote its presence in Singapore and APAC region. She also frequently combines travel with style and has worked in boosting the social media presence of hospitality groups around the region. After having graduated from NUS Business School, Vera is now working in the digital marketing industry.